One of many more projects to come that are not web-related…

Here’s a look at the new logo I designed for Stewart Redwine of Heart Initiative. As you can see from his website, the logo is derived from a still from one of his projects where he uses “light-writing” to spell out words, and create shapes such as the heart used for the logo.

I chose Museo for the font because of it’s likeness to the heart shape. Something that the designer, Jos Buivenga, probably never considered, but worked out real well in this case! I also wanted to use a font that had slabs on the capital “I” since the word “initiative” is so vertical.

Click image to enlarge.

Also, if you are interested in learning more about Jos Buivenga and his process, there is an interview with him at I Love Typography.

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